Privacy policy

Last updated: October 27, 2026

Who we are

Fold & Feel is a trading name of GreenSecrets Bedding Ltd, company number 17296366. We are the controller of information used to operate our business.

Business address: 11, 7th Floor, Earlsdon Park, 53–55 Butts Road, Coventry, CV1 3BH, United Kingdom.

For privacy questions and requests, email foldandfeel.co.uk@gmail.com.

Information we collect

We collect contact and address details; order, delivery, return and payment-status information; account identifiers and preferences; customer-service messages and supporting images; gift-recipient details and messages; marketing preferences; and reviews you submit.

We also collect technical information such as IP address, browser, device and website activity, subject to applicable tracking choices. Information comes from you, website use and providers involved in payment, delivery and running our services. Payment providers handle card details; we do not store full payment-card numbers.

You can choose not to provide information, but missing details needed for payment, delivery or answering an enquiry may prevent us providing that service.

Purposes and lawful bases

We use information to fulfil purchases, deliveries, requested accounts and order updates on the basis of our contract with you. Returns and guarantee claims are handled under contract and applicable legal obligations.

Tax and accounting records are retained to meet legal obligations. Our legitimate interests in customer service, protecting customers and our business, and improving our products support handling enquiries, security and fraud prevention, and requesting genuine feedback, subject to applicable marketing rules. We consider the necessity of processing and its effect on your rights.

Requested stock alerts use consent. Marketing uses consent or legitimate interests where the legal requirements for customer marketing are satisfied. Optional analytics and advertising tracking operate on consent under our website settings.

Marketing choices

We send marketing where you consent, or where the law allows us to contact you about our own similar products after a purchase or purchase enquiry. For that customer exception, we offer an opt-out when collecting details and in each message.

Unsubscribe using an email link or contact us. Essential order and account messages continue. We do not sell personal information.

Cookies

Essential technologies support checkout, security and remembering cookie preferences. Optional analytics and advertising technologies run only after agreement to the relevant category under our consent settings.

Accept, reject or manage optional cookies through the banner. Change your choice using Cookie settings in the footer. Our cookie information identifies technologies, purposes, providers and durations.

Sharing information

We share relevant information with Shopify, payment and fraud-prevention providers, couriers and fulfilment services, customer-service and email tools, return and review services, and analytics or advertising providers according to your choices. Professional advisers, insurers and authorities may receive information when necessary or legally required.

Some providers act on our instructions; others act as independent controllers for particular purposes. Shopify and payment providers explain their own processing in their privacy notices.

Shopify privacy notice: https://www.shopify.com/legal/privacy

If you choose an instalment provider such as Klarna, its notice is available through the payment process. It may perform identity, fraud or credit assessments.

Relevant information may be shared with advisers and a prospective or new owner if the business is sold or reorganised, subject to appropriate protections.

Gift recipients

We receive recipient details from the purchaser and use them to deliver gifts and manage related enquiries. Our legitimate interest is fulfilling gift orders. Recipients are not added to marketing lists without an appropriate legal basis. Purchasers should share only information needed for delivery.

International transfers

Some providers process information outside the UK. Restricted transfers use an applicable adequacy arrangement or appropriate contractual safeguards and additional measures where necessary. Ask us for details of safeguards relevant to your information.

Retention

Information	Usual retention period
Orders and accounting records	Six years after the relevant financial year ends
Routine customer-service correspondence	Two years after closure, unless linked to retained order records or claims
Account information	While open, subject to periodic review
Marketing information	Until withdrawal, unsubscribe or a retention review identifies it is no longer needed
Stock-alert requests	Until sent or 12 months, whichever is earlier
Cookies and tracking	As stated in our cookie information

 

We keep a limited suppression record after unsubscribe to respect your choice. Legal claims, regulatory requirements or disputes may require longer retention of relevant records.

Security and children

We use appropriate technical and organisational safeguards, access controls and secure providers. No system is completely secure. Keep login credentials private and report suspected unauthorised activity.

Our store is intended for adults. We do not knowingly create accounts for, or direct marketing to, children under 18. Contact us if you believe we hold information about a child that we should not retain.

Automated decisions

We do not ourselves make decisions with legal or similarly significant effects based solely on automated processing. Payment or credit providers may use automated assessments; their notices explain relevant rights to human involvement or challenge.

Your rights

Depending on circumstances, you may access, correct, erase, restrict or object to processing, request portability of certain information and withdraw consent without affecting earlier lawful processing. You can always object to direct marketing.

Email us to exercise rights. We may verify identity. We normally respond within one month and explain any extension or adjustment permitted by law. Requests are normally free.

Complaints and changes

Email foldandfeel.co.uk@gmail.com with the subject Privacy complaint. We acknowledge complaints within 30 days, investigate and respond without undue delay.

You may also complain to the Information Commissioner’s Office at https://ico.org.uk/make-a-complaint/ or 0303 123 1113.

We update this notice when practices change and notify you of significant changes where required. The date above identifies the latest version.